Could saunas become the ‘new pub’ when it comes to socialising?
Could saunas become the ‘new pub’ when it comes to socialising?
Across the UK, sauna culture is experiencing a surge, with Wales joining the trend. Advocates suggest these heated spaces might soon rival pubs as hubs for social interaction. Over 600 public saunas now operate nationwide, many situated in scenic spots like beaches, lakesides, and countryside vistas. While enthusiasts highlight the wellness advantages of sauna sessions, the underlying science remains complex.
Experts caution that users should prioritise hydration and pair sauna activity with other health-promoting routines. The British Sauna Society (BSS) reports nearly 640 saunas on its platform, up from 540 at the beginning of the year. A recent analysis predicts the UK could lead Europe in sauna adoption by 2033. Gabrielle Reason, BSS director, remarked:
“The ongoing expansion implies the peak might still be ahead—if there is one.”
Kathryn Donavan, 40, established Môr A Sawna near Jackson’s Bay in June 2024. Her journey began with chronic health challenges, including PMDD and endometriosis, which she managed through cold therapy. After surgery, her symptoms worsened, often preventing her from leaving her bed. “I endured severe pain,” she recalled, noting flu-like symptoms emerged. Seeking alternatives, she began using a sauna an hour and a half from home. Inspired by the lack of local access, she launched her own outdoor facility. Since then, her health has improved significantly. “The intensity of my pain has nearly vanished,” she said.
Donavan described the sauna’s role in fostering community and combating loneliness. “Regular users rely on it for better sleep and easier movement,” she explained. “It’s not just a trend—it’s a lifestyle for unwinding and connecting with others.”
William Jenkins, a 34-year-old former tech professional, echoes this sentiment. After years of grueling workdays, he faced a mental health crisis. During travels, he immersed himself in sauna culture, visiting 70 locations across 14 countries. “Saunas are the new pub,” he stated. “They offer a sober setting for gathering without the morning hangover.”
Jenkins believes the wellness benefits extend beyond physical health. “Social bonds are crucial for mental well-being,” he argued. “Saunas provide a judgment-free zone where people can bond naturally.” He also noted the synergy between Wales’ natural beauty and sauna culture, drawing parallels to Finland. “Combining these spaces with nature creates a unique atmosphere,” he said.
Dr. Geoff Combs, a sport and exercise science lecturer at Bangor University, stressed the importance of integrating sauna use with broader health practices.
“If someone claims sauna sessions enhance mental health, that’s positive—but more research is needed,” he advised.
He also highlighted safety measures, urging individuals to hydrate, monitor their body’s response, and approach the practice gradually. “Start with short sessions, stay mindful of overheating, and ensure you’re well-prepared,” he added.
